Meat Giant Tyson CEO On Beyond Meat Investment: 'If You Can't Beat Em - Join Em'

The meat boss believes the protein alternative market is growing

The boss of the world's largest meat processing company has spoken about how plant-based proteins are becoming increasingly popular a number of times this year.

Tyson President and CEO Tom Hayes has appeared on radio shows and on panels talking about the future of alternative proteins.

Earlier this year, he spoke to Fortune's Beth Kowitt about the future of 'alternative proteins' - as well as why the company has invested in plant-based tech startup Beyond Meat.


Talking about the investment, host Beth Kowitt says: "You have invested in a protein alternative company.

"It seems like that company wants to totally destroy your business.

"So why are you investing in it?"


PBN interviews Beyond Meat Founder Ethan Brown


Hayes replies: "If you can't beat em, join em, right?

"It's not that they want to completely destroy us - the company is Beyond Meat.

"One of the things we believe is that protein is going to continue being in demand.

"And we don't just think of animal protein. 96 percent of consumers in the US eat animal protein, but any kind of protein."

Alternative protein

Hayes says protein could be 'vegetable-based or any kind of emerging protein'.

He adds: "For us we want to be mindful of that - we are focused on the consumer - and so we have set up a team that focuses on new technology, new food type like Beyond Meat, or could be sustainability technologies, things that get food waste out of the system.

"So that's been a big focus for us. 

"The first investment has been Beyond Meat but we're looking for other investments that will being us up the curve in terms of sustainability and production at scale."


Leonardo DiCaprio has also invested in Beyond Meat


Kowitt asks Hayes how big he thinks the meat-alternative market is going to be.

Hayes says: "It's small today - consumers are looking for alternatives - but it's relatively small.

"Animal-based meat is still the most efficient way to deliver protein, plant-based is growing though, and there's a lot of good work being done."

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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