While 66.4 percent of participants indicated that they were '(probably or definitely) willing to try clean meat' - 52.8 percent indicated that they'd be willing to replace conventional meat entirely.
A similar study conducted by Wilks and Phillips in 2017 also showed approximately two thirds of respondents were willing to try the new product - at 65.3 percent.
The Faunalytics survey also determined participants' willingness to pay more for lab-grown meat.
The results indicated that, one consumers were informed of standard procedures in animal agriculture - such as the use of hormones and antibiotics - most were willing to pay more for clean meat.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
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