Traffic lights in Brussels, Belgium, are encouraging its citizens to ditch animal-products and go vegan.
The message 'go vegan' has been appearing on the green signal on dozens of traffic lights across the city, with the red signal flashing 'stop meat'.
Whilst it is still unknown how the pro-vegan messages have appeared, there is growing speculation that animal-welfare activists have organized the traffic light makeover.
However, a Brussels resident told Vegan Food and Living: "I’m sure it hasn’t been done secretly because it would have only lasted a few days, it’s been going on for weeks. [It's the] same system as some lights say BUS."
Back in 2017, Belgium's food pyramid equated processed meat with junk food, recommending that people eat those items 'as little as possible', following the World Health Organization (WHO) declaring processed meat as carcinogenic in October 2015.
While the pyramid placed fruit, veggies, tofu and water at the top, encouraging citizens to eat these foods most.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Liam is a writer and poet from the north of England. His work has been featured in Gay Times Magazine, Attitude Magazine, Oh Comely, and The Huffington Post. He loves vegan mac and cheese more than anything else in the world.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.