Social media users have criticized Topshop for selling a T-shirt that says 'vegan' - but features a non-vegan cake recipe on the label.
The pink shirt from UK high street retailer is emblazoned with the word 'vegan', and a picture of a baby dinosaur. The label inside the collar of the shirt features a cake recipe - which includes eggs and butter among the ingredients.
A Topshop spokesperson said the label is in all clothes from that line - and does not reflect the message on the front of the shirt.
People have taken to social media to blast the mistake. One Twitter user wrote: "Topshop may want to check what vegan means."
Another added: "We were so excited to buy this today and then saw that the label has a recipe in it containing three large eggs?
"Can you explain?"
But one vegan fashion fan said they still thought the shirt was positive.
Taking to social media, they tweeted: "So many people are complaining about this - but I say all publicity is good publicity.
"Once again the word 'vegan' is in the spotlight.
"And the fact a big shop like Topshop is spreading the message is exciting - it shows the movement is becoming more mainstream."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.