Top Vegan Chicken Brand Sunfed Launches In Australia

The New Zealand-based brand was already available in more than 250 stores across its home nation. Now Australians can get their hands on it too
Vegan chicken from Sunfed
Vegan chicken from Sunfed

Vegan chicken from much-hyped New Zealand brand Sunfed has landed in Australia.

The chicken, which is made from pea protein and pumpkin among other ingredients, can now be found in Coles stores across the country.

Sunfed Chief Executive Shama Lee told Business Insider that the company will 'use its scale to invigorate, and not exploit [resources]; to energize and not disempower, to add value and not just take'.

Many people have been impressed with the product

'Exactly like chicken'

Speaking about the product, Lee has said: "We've invented a clean water-based process by which pea protein cooks, feels and tastes exactly like chicken.

"There's a stigma about meat alternatives, and we are the only ones with this amount of taste and texture. 

"We have a 4.5 health star rating, double the protein of chicken, triple the iron in beef. It's very versatile, we don't hide behind flavors or sauces."

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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