Vegans are more desirable in the dating world, according to a social experiment conducted by animal rights charity PETA.
The organization used the popular dating app Tinder to determine whether users were more eager to date someone who loves bacon, or who loves animals.
Two contrasting accounts - visible in Pittsburgh, Dallas, and Los Angeles - were created for a 27-year-old man called 'Alex'.
One showed Alex next to a vegan ice-cream sign wearing a 'vegan' hat - another framed Alex as a bacon enthusiast, with the same images doctored to show him wearing a 'bacon' hat and standing next to a sign advertising cheeseburgers.
While the American experiment revealed that the vegan got 50 percent more 'right swipes' from users, similar studies in Australia and the UK showed roughly double the number of likes for the vegan account.
PETA's Zachary Toliver cited studies which suggest vegans are better lovers - and highlighted perks of dating a vegan.
He wrote: "It’s nice to snuggle up with someone who’s passionate and compassionate."
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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