A Thunderclap campaign which anyone can join has been arranged in support of World Plant Milk Day (WPMD) - the August 22 collaboration between ProVeg and Plant Based News.
WPMD supporters can sign up on Thunderclap to spread the word through Twitter or Facebook.
Thunderclap will make an automated post of the user's choosing on the day of the annual event, which in turn will promote plant milk across multiple social social media platforms.
While the 2017 WPMD Thunderclap had over 2,400 supporters, trending on Twitter all day and prompting pushback from dairy farmers, this year's numbers continue to mount - a testament to the growing popularity of plant milks and veganism.
Last year's call to action read: "Milk consumption is dropping and the plant-based milk sector is growing - why not join the millions of people around the globe who are choosing this exciting alternative?"
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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