Thunderclap Campaign Unites World Plant Milk Day Supporters

Users can support the cause with just a few clicks
The campaign has a forecasted social media reach of over 736,000 people and is expected to grow

A Thunderclap campaign which anyone can join has been arranged in support of World Plant Milk Day (WPMD) - the August 22 collaboration between ProVeg and Plant Based News.

Rally together

WPMD supporters can sign up on Thunderclap to spread the word through Twitter or Facebook.

Thunderclap will make an automated post of the user's choosing on the day of the annual event, which in turn will promote plant milk across multiple social social media platforms.


While the 2017 WPMD Thunderclap had over 2,400 supporters, trending on Twitter all day and prompting pushback from dairy farmers, this year's numbers continue to mount - a testament to the growing popularity of plant milks and veganism.

Last year's call to action read: "Milk consumption is dropping and the plant-based milk sector is growing - why not join the millions of people around the globe who are choosing this exciting alternative?"

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day