Thousands Urge Lidl To Clearly Mark Own Brand Vegan Products

The supermarket offers a wide range of plant-based products but hasn't followed the lead of the other major supermarkets which have starting clearly labeling or have pledged to
Budget supermarket Lidl
Lidl has not yet caught up with other major supermarkets when it comes to vegan labeling (Photo: Jivee Blau)

Vegan campaigners have handed over a petition signed by 12,000 people urging supermarket Lidl to 'clearly and consistently label its own-brand vegan products'.

The petition was started by leading animal rights organization Animal Aid, as part of its #MarkItVegan campaign which calls on all major supermarkets to label their own-brand vegan products.

Since the campaign launched in 2016, Tesco, Asda, Morrisons, Iceland and Waitrose have all committed to such labeling -  Sainsbury's and the Co-op have been labeling their own-brand vegan products for some time.

Vegan at Lidl

According to Animal Aid, Lidl says it is 'conducting a full review' of its own-brand vegetarian and vegan labeling, which it described as 'welcoming news' - but added that 'it does stop short of a commitment'.

"Despite being very vegan-friendly and offering a wide range of plant-based products, Lidl is still inconsistent with its labelling across its own-brand vegan range," said Animal Aid.

Vegan campaign

"The #MarkItVegan campaign has been very successful so far, with all other major supermarkets committing to clear and consistent vegan labeling," Animal Aid Campaign Manager, Tod Bradbury, told Plant Based News. "Now it is time for Lidl to not fall behind and do the same."

"Clearly labeling products as 'suitable for vegans' in some way has a host of benefits: firstly, it enables those of us who avoid animal products entirely to easily find which products are vegan.

"Secondly, it helps non-vegans realize how many delicious vegan options there truly are to choose from. In addition, it can also help those with allergies to ingredients like dairy and eggs.

"As the interest in veganism, and plant-based eating, increases, so too does the need for companies to ensure that they are catering for this huge and ever-growing market."

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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