Travel Giant Thomas Cook Suspends Online Promotions of SeaWorld

The company says the move is 'in line with its animal welfare policy'
‍Fewer people are choosing to witness this kind of animal abuse (Photo: Loadmaster David R. Tribble)

Travel company Thomas Cook has agreed to suspend its online promotion of controversial attraction park SeaWorld.

The move follows months of campaigning by animal rights charity PETA.

PETA organized actions outside branches of Thomas Cook, and encouraged 22,000 of its supporters to send emails.


The move is another blow to SeaWorld, which has seen attendance rates drop since the release of documentary Blackfish.

In 2017 park experienced a massive 16 percent fall in net profits compared to a year before.

Park bosses admitted the losses were partly due to 'perception issues'.


Many people boycotted the park after watching Blackfish

One step

According to PETA: "This is a step in the right direction, but the company must go the whole way by dropping all ticket sales to the marine park if it’s to be an industry leader in animal welfare.

"Orcas are highly intelligent animals who live in large, complex social groups and swim up to 140 miles a day in the ocean.

"At marine parks such as SeaWorld, they’re confined to tiny concrete tanks, where they’re deprived of physical and psychological stimulation and forced to spend their days swimming in endless circles.

"At least 41 orcas and dozens of other dolphins have died in captivity at its facilities so far."

Animals are forced to perform demeaning tricks


A PETA spokesperson added: "By suspending online promotions of SeaWorld, Thomas Cook has shown that it understands that holding orcas captive for entertainment is unacceptable.

"PETA commends this decision, and we’re now calling on the travel provider to end ticket sales to the marine park altogether. In doing so, it would become an industry leader in animal welfare and set the bar high for others to follow."


A Thomas Cook spokesperson said the company 'has taken steps' to remove promotional material including adverts, social media promotional campaigns and blog content across its websites and social media channels.

They added: "This is in line with our animal welfare policy."

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day