Animal rights organization Animal Aid has created an awareness raising film about dairy farming.
The aim of the film is to dispel some of the myths surrounding the 'wholesome and friendly' portrayal of dairy, as currently being extensively marketed via social media to the UK public during the month of February.
The film includes sequences of recently captured investigative footage juxtaposed with illustrations that could be from a children's story book focusing on farming.
Animal Aid Campaign Manager, Tor Bailey, said: "Farmed dairy cows and calves suffer enormously.
"Cows do not automatically produce milk all the time as some consumers believe.
"They are usually artificially inseminated at around two years old and many are considered 'spent' by just six years old and sent off to slaughter, just a fraction of their natural lifespan of 20-25 years.
"Adopting a vegan diet is the very best way for consumers to mitigate this cruelty."
According to Animal Aid, dairy cows have been bred specifically to produce ever larger quantities of milk.
After bearing around four offspring in quick succession, they are likely to be lame, infertile or suffering from mastitis or another ailment that renders them 'not economically viable'.
"Infertility was cited as the most common reason for culling an animal, the irony being that some animals going to slaughter are actually in calf," says the group."
Male calves may be shot at just a few hours old or exported to the continent to be reared in lower welfare veal units. Female calves are more often reared in ‘calf hutches’ to go on to become ‘replacement milkers’ in the herd.
Campaign Manager Bailey added: "The cow-calf separation is often highly stressful for both cow and calf, with some cows bellowing for hours or days for their lost child."
You can watch the film on YouTube here
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.