The Guardian newspaper has listed meat and dairy alternative products as the number one 'megatrend' that could control climate change.
In a piece called The seven megatrends that could beat global warming: 'There is reason for hope', Environment Editor Damian Carrington writes: "A series of fast-moving global megatrends, spurred by trillion-dollar investments, indicates that humanity might be able to avert the worst impacts of global warming.
"From trends already at full steam..to those just emerging, such as plant-based alternatives to meat, these trends show that greenhouse gas emissions can be halted."
Carrington acknowldges the impact animal agriculture has on the planet - and also says that 'people hate being told what to eat'.
But unless people turn away from high impact foods like meat and dairy, 'there is no way to beat global warming'.
He writes: "However, just in the last year, a potential solution has burst on to the market: plant-based meat, which has a tiny environmental footprint."
High tech plant-based meats have been creating a buzz for some time now.
The higher profile brands include Impossible Foods and Beyond Meat - both these start-ups use have used innovative science to 'break down' the components of meat and rebuild it using just plants.
Impossible Foods uses a vegan, genetically modified 'heme' - an ingredient found in blood that gives animal flesh its distinctive twang.
Beyond Meat has created a vegan patty so realistic it 'bleeds' on the grill.
In addition, more attention - and cash - is being pumped into 'lab meat' - i.e. meat cultured in a lab.
While not a vegan product (it uses started cells from an animal), lab meat has a massively reduced carbon footprint compared to factory farmed animals.
These types of food are set to become more commonplace in the not too distant future.
Carring quotes Virgin entrepreneur Richard Branson, who recently said: "I believe that in 30 years or so we will no longer need to kill any animals and that all meat will either be [lab] or plant-based, taste the same and also be much healthier for everyone."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.