Tesco Vegan Range 'Wicked Kitchen' Doubles To Meet Huge Demand

The 26 new options include Charred Pineapple Dream Cake, Pesto Lasagne, and Packed Puff Pie
Tesco Wicked Kitchen vegan food
New items include sausage rolls, lasagne, and cheesecake

Tesco's vegan range - Wicked Kitchen - has doubled in size in a bid to meet growing demand for plant-based food.

Top vegan chefs Derek and Chad Sarno, who created Wicked Kitchen, have added 26 products to the line which landed in January this year

Charred Pineapple Dream Cake and Red Velvet Brownie launched instore today, with the rest of the new options to follow in November and December in time for Christmas. These include pies, 'sausage' rolls, sourdough pizzas, chilled desserts, and deli foods.

Vegan demand

"We know from our own data that flexitarianism is on the rise and many more customers are dabbling in cutting out meat for a day or so during their weekly diet," Tesco Product Development Director Kate Ewart said in a statement sent to Plant Based News.

"With the new range we're now hoping to attract an even wider audience including customers looking for on-the-go delicious snacks such as a plant based sausage roll, pie or pasty as well as dessert lovers."

Tesco vegan Wicked Healthy Naked Burrito
The new products will join the existing range (Photo: Tesco)

Vegan going mainstream

"This is a dream come true for us.  When we launched Wicked Kitchen back in January, the response was just phenomenal," added Derek Sarno, Tesco's Director of Plant Based Innovation. "We're excited to be able to announce the expansion of the range today. 

"At the start of the year, I said that veganism was going mainstream, and – as plant-based options are taking over the supermarket shelves – that belief is fast becoming a reality.

"Thank you so much to everyone who has bought and loved Wicked Kitchen food. I can’t wait for you to try these new items too."

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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