Tesco Scraps 'Best Before' Dates On Fruit And Veg To Slash Food Waste

The retailer says many consumers are confused about what they mean
Huge amounts of good food are thrown away, along with waste

Supermarket giant Tesco will be removing 'Best Before' dates from almost 70 fruit and vegetable products in a bid to slash food waste.

'Best Before' labels will be taken off apples, potatoes, tomatoes, onions, lemons and other citrus fruit among others.

Consumer confusion over what the labels mean led to Tesco deciding to ditch them. 'Best Before' dates mean the food is edible, but likely past its best - unlike 'Use By' dates which suggest eating the food after the date could pose a safety risk.

Research

Tesco said its decision was informed by research by the National Federation of Women's Institutes [NFWI], which discovered that less than 50 percent of respondents knew what 'best before' dates means.

Tesco's Head of Food Waste, Mark Little, said: "We know some customers may be confused by the difference between 'Best Before' and 'Use By' dates on food and this can lead to perfectly edible items being thrown away before they need to be discarded.

We have made this change to fruit and vegetable packaging as they are among the most wasted foods. Many customers have told us that they assess their fruit and vegetables by the look of the product rather than the 'Best Before' date code on the packaging."

(c)2018 Plant Based News LTD. All Rights Reserved.
Reuse this content
PBN Contributor:

Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

Join the conversation

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

Support Plant Based News

It's World Vegan Day