Earlier this year supermarket giant Tesco launched a major line of plant-based foods in 600 of its stores across the UK.
Now Derek Sarno - Tesco's Head of Plant-Based Innovation - who created the line with brother Chad, has shared a sneak peek of some of the new products he is working on.
The line - Wicked Kitchen - currently features around 20 dishes, including sandwiches, wraps, salads and pizza. Sarno hinted the new offerings will include wraps, sandwiches, and a salad.
Taking to Instagram stories, Sarno said: "Been working 24/7 on some amazing long time ideas I've had to bring to market and though I cannot say what's coming just yet, rest assured we're bringing it!"
He added that he's working on updating the packaging of the range, as well as refining the existing items.
He said: "New innovation and the best mainstream plant-foward #freefromanimal foods to ever see large retail."
Speaking about the Wicked Kitchen range, Sarno told Plant Based News that plant-based options should pack punchy, bold, flavors - while still being visually beautiful.
He added: "They should celebrate what real food should taste like."
According to Sarno, the line is made using 'whole humble ingredients, ninja skills and techniques, and attention to detail' - and it 'just happens' to be plant-based.
Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.