The Oumph! Italian Style pizza's base is hand-stretched and baked in a wood-fired brick oven, then topped with semi-dried tomatoes, rocket, thyme and garlic seasoned Oumph! and organic and plant-based cheese. It has already seen success in Sweden and other Nordic countries, selling out in some stores.
Oumph! - a meat replacement product - is made from is made from soya beans and organic herb and spice mixes. It's plant-based and free from gluten and dairy. It is already available to buy frozen.
In a statement sent to Plant Based News, Anna-Kajsa Lidell, Co-founder & Head of Progress Strategy said: "At Food for Progress we believe in mouth-watering food that is kinder to the environment."
She said the company hopes to reach new consumer groups beyond the core vegan and vegetarian fan base with its pizza, adding: "There is an increasing demand for plant-based options. With all due respect to slow-cooking, often we just don't have time to cook. This is when we need good, fast food that tastes great - like the Oumph! pizza."
On September 16, the brand will also launch Oumph! Salty & Smoky in the freezer section of selected Tesco stores.
The 400g pizza will cost £3.99.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.