EXCLUSIVE: Tesco Confirms Its 75p Vegan Sausage Roll Launches Next Week

The news initially got out via a post on Accidentally Vegan UK. Now the supermarket giant has revealed more details about the highly anticipated snack
Tesco vegan sausage roll
The store will launch its vegan sausage roll on Monday (Photo: Adobe. Do not use without permission)

UK supermarket Tesco has confirmed to Plant Based News that it is launching a ready-to-eat vegan sausage roll next week - and has revealed some more details.

A spokesperson told PBN that the roll will be available from the instore bakeries of 624 stores nationwide from Monday April 22.

Called the Tesco Meat Free Sausage Roll it will retail for 75p. The official product description says it is 'puff pastry filled with a soy-based Lincolnshire style sausage, seasoned with sage and onion'.

Vegan sausage roll

The news was initially revealed on Instagram by Accidentally Vegan UK, which said it could not reveal its source, but shared an image with details of the product from the store's file, which is used by employees working in the bakery.

Accidentally Vegan UK speculated that Tesco was 'inspired by the Greggs effect' - referencing the high street bakery's hotly debated launch of its vegan sausage roll earlier this year.

The vegan sausage roll was launched on January 3 in 900 stores, attracting huge amounts of attention in the media, as well as becoming the center of a celebrity row featuring Piers Morgan, who pretended to vomit after sampling the roll on television. The snack was so popular, it later rolled out to all of Greggs' 1,850 stores across the UK.

Tesco Meat Free Sausage Roll
Tesco's instore information about the roll (Photo: Accidentally Vegan UK)

Surprise success

"It's taken us by surprise quite how much excitement it has created," Roger Whiteside, Chief Executive at Greggs, said: "We're not giving out numbers – it's in the hundreds of thousands – but it is the fastest selling new product we have launched in six years. It's literally flying off the shelves.

"We didn't know if it would sell or not. Now we know it's selling out we need to get it out there. The priority is to get it into existing shops, and then the other shops who didn't get it will get it. We are pulling out all the stops to get it out there as quickly as possible."

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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