WATCH: PBN Taste Tests Vegan Beyond Burger As It Launches In Kings Cross Honest Burgers Today

The patty hits supermarket chain Tesco later this Summer
The vegan Beyond Burger with chips at Honest Burger
Honest Burger's Beyond Burger meal (Photo: Courtesy Photo)

The vegan Beyond Burger launches in the Kings Cross branch of Honest Burger today - ahead of its major UK release across 350 Tesco stores.

The plant-based patty is served with vegan cheese, chipotle mayonnaise, aquafaba mayo, lettuce, tomato and onion. While Honest Burger - which has 26 outlets - is only testing the burger in this central London location, if successful, the meal could roll out further.

Plant Based News attended the press launch of the event, and taste-tested Honest Burger's offering, which costs £10.95 including chips.

 

Plant Based News tested the Beyond Burger. Subscribe to PBN's YouTube Channel here

'New approach'

Speaking at the launch event, Beyond Meat Executive Chairman, Seth Goldman, joked that previous attempts at meat-free burgers - where the ingredients are simply 'smushed' together to form a dry patty - are a meat industry conspiracy aimed at stopping people going vegan.

He added: "We took a different approach [to making veggie burgers] and looked at the burger from a molecular level. We started with water, then we looked at amino acids and you can get many of the same acids from plants as well as meat.

"The protein and the texture we replicated with yellow peas. Then there is fats, so we used coconut and rapeseed oil, and assembled the constituents using heat and pressure to stitch them together so the burger retains its juiciness."

You can watch the full taste test video on YouTube here

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PBN Contributor:

Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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