Supermodel Karlie Kloss Visits Vegan Startup Beyond Meat

She wanted to find out how the company is 'revolutionizing' food production
Karlie Kloss models the latest in plant-meat fashion

Supermodel and entrepreneur Karlie Kloss has visited plant-based startup Beyond Meat - in a bid to learn more about food science.

The visit was part of a tour she has undertaken in a bid to find out more about women working at the forefront of engineering as part of an initiative called STEAM [Science Technology Engineering Art Math].

According to Beyond Meat: "As part of her journey, she dropped by the Beyond Meat HQ to learn how we are revolutionizing the food industry. Kloss sat down with Beyond Meat engineer, Lina Puitt, to discuss how Puitt is helping the company revolutionize the way people consume meat."

 

PBN interviews Beyond Meat Founder and CEO Ethan Brown. Subscribe to PBN's YouTube Channel here

Creation

Puitt said: "Science is all about creation, and engineering is all about creation too.

"We can make a product that looks like meat, cooks like meat."

Kloss said: "It's like evolved meat. A lot of people don't realize that there is so much science involved in the food industry... Food is science."

 

Karlie Kloss visits Beyond Meat

Plant-based

Kloss also met with chef Brooke Williamson to discuss how more professional cooks are bringing the product into their kitchens.

She said: "I think [Beyond Meat's creations] touches on so many reasons why red meat is not a necessary component to a menu.

"I've seen partnerships with plant-based products and well-known chefs over the last year more than I've seen over the last 10 years."

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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