Supermarket Giant Encourages Shoppers To Try Veganism

UK supermarket chain Asda is urging customers to go vegan for a week
Asda's magazine feature includes practical tips and vegan meals plans (Photo: Asda Facebook)

UK-based supermarket Asda has published a seven-day vegan challenge in its latest issue of Asda Good Living Magazine.

The feature includes practical tips and daily meal ideas for those wanting to give plant-based eating a try.

Asda chef Andrew Johnson has taken on the vegan challenge himself, with the September magazine following him day-by-day.


Johnson gave insight on how he ditched animal-based products from his diet for the week, and included recipes such as Classic Ratatouille and Hearty Sweet Potato, Chickpea and Cauliflower Curry.

"There are vegan versions of everything you can think of, from sushi to scrambled eggs, as well as alternative products like milk, cheese, and ice cream," the chef wrote in the feature.

Johnson confessed that eating a vegan diet for a week wasn't easy, but 'it's inspired [him] to eat more plant-based meals'.

The British chef also revealed that they are brainstorming ideas at Asda, including developing own-brand vegan products like hazelnut milk.

Earlier this year, Asda became the first supermarket to commit to using the official 'Vegan' trademark on its produce.


Asda Become First UK Supermarket To Use The Official Vegan Trademark

Asda Denies Deleting Vegan Comments in Free-Range Milk Row

Why Supermarket Giant Sainsbury's Is Embracing Vegan

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day