Major UK retailer ASDA has expanded its vegan range with a line of products that cost £1.50 each.
The new line - which is accredited by The Vegan Society - features frozen plant-based burgers, sausages, and falafel. The products are available online and in selected stores.
There are three burger options; Butternut Squash, Sweet Potato & Red Pepper, Edamame, Asparagus & Mint and Beetroot & Spinach. In addition, there are Butternut Squash, Sweet Potato & Red Pepper Sausages, Mushroom & Kale Sausages, Spicy Bean Burgers and Sweet Potato Falafels on offer.
ASDA's Innovation Chef Andrew Johnston helped develop the range.
He said: "We're committed to catering for the growing number of Asda customers following a vegan diet.
"We wanted to introduce more delicious and innovative vegan-friendly foods so that everyone can enjoy tasty meal options at the BBQ this summer."
The products follow a slew of vegan-friendly supermarket lines launched this year, including Tesco's Wicked Healthy range, and options from Sainsbury's and Ocado.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.