Supermarket Giant ASDA Launches New Lower Price Vegan Range

The store is 'committed to catering' the growing number of vegans
The news products in store (Photo: Twitter/ The Vegan World)

Major UK retailer ASDA has expanded its vegan range with a line of products that cost £1.50 each.

The new line - which is accredited by The Vegan Society - features frozen plant-based burgers, sausages, and falafel. The products are available online and in selected stores.

There are three burger options; Butternut Squash, Sweet Potato & Red Pepper, Edamame, Asparagus & Mint and Beetroot & Spinach. In addition, there are Butternut Squash, Sweet Potato & Red Pepper Sausages, Mushroom & Kale Sausages, Spicy Bean Burgers and Sweet Potato Falafels on offer.

The packs cost £1.50 each (Photo: ASDA)

'Committed'

ASDA's Innovation Chef Andrew Johnston helped develop the range.

He said: "We're committed to catering for the growing number of Asda customers following a vegan diet.

"We wanted to introduce more delicious and innovative vegan-friendly foods so that everyone can enjoy tasty meal options at the BBQ this summer."

The products follow a slew of vegan-friendly supermarket lines launched this year, including Tesco's Wicked Healthy range, and options from Sainsbury's and Ocado.

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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