High street drugstore Superdrug will open a vegan-only outlet this Spring.
Its Little Vegan Pop Up Shop will open in Boxpark, in London's Shoreditch on March 21.
Among the items on sale will be vegan and cruelty free makeup, skincare, grooming and beauty accessories.
According to the store, there has been a surge in demand for vegan-friendly beauty products in recent times.
Simon Comins, Superdrug Commercial Director, said: "We've embraced the vegan movement at Superdrug and are delighted that we now offer a thousand products under our own label.
"Vegan customers can come into store and pick up everything they need from hair products to foot spray and everything in between."
He added: "Our technical team are constantly evolving formulations and meeting technical challenges to make products suitable for vegans.
"Coupled with our commitment to cruelty free beauty, everything in our own brand beauty and toiletries range carries the leaping bunny symbol of Cruelty Free International, our customers tell us that they’ve come to rely on our stores for our own brand products."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.