Super Thick Vegan Yoghurt Launches In Sainsbury's

The supermarket has added a huge number of vegan products to its shelves recently
The yogurt is instore now (Photo: Freaks of Nature)

Supermarket giant Sainsbury's has added to its burgeoning vegan offerings with a super thick yogurt.

The product - which comes in strawberry and blueberry flavors - is made by Freaks of Nature, which also makes a line of desserts.

It is made from a cashew base, and is free from soya and gluten, as well as being Halal and Kosher.

'Super excited'

Describing how the product is so thick, Freaks of Nature says: "Basically, we have a very crafty way to blend our ingredients which make them insanely smooth and creamy.

"It took us a long time to perfect it, but it was a fun journey. The recipes that we ended up with are version 40 or so. There was a lot of tasting."

According to the company, it is 'super excited' that the yogurt is now available in selected Sainsbury's stores, and that it is in talks with further outlets.

The brand says its is 'super excited' to be in Sainsbury's (Photo: Freaks of Nature)

Veggie and vegan

The yogurt is just one of the products Sainsbury's has recently added to its shelves in a bid to capitalize on the growing vegan, vegetarian, and flexitarian market.

These include beef and mince products from Naturli' Foods, as well as the brand's vegan butter.

Meat-Free Product Development Manager Rachel Mathews said: "We have a dedicated team here at Sainsbury’s working on how we diversify our range of vegetarian and vegan products, across many different supermarket aisles – from exclusive chilled products through to Love Veg! ready meals and even quick options for on the go."

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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