An innovative New Zealand plant-based meat company is looking to add new products to its line-up - including vegan beef and bacon - then take them global.
Now the company wants to add new products and increase production so it can export to countries including the UK, Australia, and the US.
According to Sunfed Chief Executive Shama Lee, who has overseen the production of the 'chicken', and now plans to launch 'bacon' and 'beef': "We've invented a clean water-based process by which pea protein cooks, feels and tastes exactly like chicken.
"There's a stigma about meat alternatives, and we are the only ones with this amount of taste and texture.
"We have a 4.5 health star rating, double the protein of chicken, triple the iron in beef. It's very versatile, we don't hide behind flavours or sauces."
Lee would not discuss the key ingredient in the new bacon and beef products.
Now Sunfed, which has previously raised $1.5million in investment, is on the hunt for another cash injection (for an undisclosed amount) - so it can take the products overseas.
Lee said: "Western markets are just screaming for this so those are the ones we are aiming at. We are hoping to ramp up production 100-fold, which will give us the capacity to export.
"We've got a good problem, which is that we can't meet demand. It's the best time to scale up."
Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.