Starbucks Plans to Meet Growing Demand For Vegan Food Options

The company received a petition with over 30,000 signatures
The coffee giant has heard consumer requests and plans to meet them

Starbucks COO Rosalind Brewer announced plans to increase its vegan options to meet growing demand during a shareholder meeting in Seattle on Wednesday.

The move is a response to a campaign launched by animal welfare organization Compassion Over Killing [COK] - that included a petition which received 30,000 signatories, and the support of journalist and vegan advocate Jane Velez-Mitchell.

Plant-based

COK representative, Starbucks shareholder, and staff member Jonathan Rosenberry said at the Wednesday’s meeting that ‘consumers are seeking hearty plant-based foods to enjoy with their coffee'.

He added that's where Starbucks’ menu still 'doesn’t live up to the buzz'.

A vegan cake spotted in Starbucks locations in South Korea, a country with a small but growing vegan movement

Meeting demands

Brewer said: "We know our customers ask us that repeatedly, and we’ll be responding."

The coffee giant currently offers a series of plant-based milks, snacks, and beverages for those consuming a plant-based diet.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.

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