Starbucks Launches Vegan Pumpkin Spice Lattes In Europe Today

The launch is one is a long list of plant-based offerings from the chain
The classic drink is now suitable for vegans (Photo: Starbucks)

Starbucks is launching a vegan version of its beloved Pumpkin Spice Latte across some of its European stores today for My Starbucks Rewards customers.

The drink - known by fans as the PSL - is available to everyone else from September 6.

To order the plant-based version, customers need to request almond or coconut milk instead of dairy, and lose the whipped cream topping. Previously, the syrup contained condensed milk, but the coffee giant has reformulated it to make it vegan-friendly.

Vegan in Europe

Stores in the UK, France, the Netherlands, Switzerland and Austria will offer the vegan version of the PSL.

The launch follows Starbucks adding a number of vegan menu items - including cupcakes, bagels, and cookies - to its menu in response to rapidly growing demand for plant-based options.

At an investors meeting in June, CEO Kevin Johnson said: "Plant-based beverages, plant-based proteins are a choice that many consumers are gravitating towards."

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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