Coffee giant Starbucks has released a new chocolate hazelnut drink that is suitable for vegans across its US stores.
The Hazelnut Mocha Coconutmilk Macchiato is made with a coconut milk base.
According to Starbucks: "Sweet hazelnut and our Sumatran coconutmilk is combined with our bold Espresso Roast, then topped with decadent mocha drizzle. All handcrafted to ensure each sip is perfectly balanced, perfectly enjoyed."
The new drink is part of plans by the coffee giant to roll out more plant-based options. Speaking last year, Starbuck's CEO Kevin Johnson identified the vegan market as a key one to tap into to increase sales.
He said: "We are leaning into our fast growing categories around...plant-based modifiers, including almond, coconut, and soy milk alternatives.
"Not only are these fast growing platforms highly relevant to our customers, our research demonstrates that they also provide a significant opportunity to drive [sales] outside of our core morning sales window."
Maria is a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.