Should Plant-Based Products Be Called 'Milk'? FDA Requests Comments

The organization is seeking feedback on the use of the word 'milk' in product labeling
Plant-Based Milks
Plant-based milks are often made from nuts, coconuts, rice, or oats (Photo: Licensed from Adobe. Do not re-use without permission)

The US Food and Drug Administration (FDA) is seeking comments on the labeling of vegan and plant-based dairy alternatives with traditional dairy terms.

These terms include  'milk', 'cultured milk', 'yogurt', and 'cheese'.

According to the FDA, the answers will inform its 'approach to the labeling of plant-based products that consumers may substitute for dairy foods'.

Details

The Federal Register website lists the information sought by the organization.

It reads: "We are interested in learning how consumers use these plant-based products and how they understand terms such as, for example, 'milk' or 'yogurt' when included in the names of plant-based products.

"We also are interested in learning whether consumers are aware of and understand differences between the basic nature, characteristics, ingredients, and nutritional content of plant-based products and their dairy counterparts."

Woman Shopping For Milk
The FDA has cited concerns about misleading labeling (Photo: Licensed from Adobe. Do not re-use without permission)

'Concerns'

The call for comments was prompted by concerns that consumers may be misled by labeling that uses dairy terms for non-dairy products.

Speaking with Food Ingredients First, FDA Commissioner Scott Gottlieb said: "The FDA has concerns that the labeling of some plant-based products may lead consumers to believe that those products have the same key nutritional attributes as dairy products, even though they can vary widely in their nutritional content.

"It is important that we better understand consumers' expectations of these plant-based products compared to dairy products."

Submissions

Commenters may submit their feedback electronically, or by mail by November 27.

The full requirements for submissions, including a number of questions for consumers are listed online.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.

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