Shocking Campaign Uses Images Of Tortured Animals To Fight Ocean Plastic Pollution

The campaign was created by Sea Shepherd, which says it is committed to making sure the oceans don't become more full of plastic than fish - 'because if the oceans die, we die'
Sea Shepherd plastic campaign
The images depict animal suffering (Photo: Sea Shepherd)

A shocking new campaign uses images of animals being tortured to raise awareness of the impact of plastic in the oceans.

The campaign was created by Sea Shepherd, an NGO focused on the conservation of marine wildlife, which carries out beach clean-ups worldwide among its other activities, which include working with scientists to study the effects of microplastics on marine species.

The images - which are not photos - were created by Tribal Worldwide São Paulo and DDB Guatemala. They show animals like seals and turtles being suffocated by plastic bags, alongside the caption: "The plastic you use once tortures the oceans forever."

'Huge damage to nature'

"Unfortunately, a small and thoughtless action in our daily life can cause huge damage to nature without us even realizing it," Guiga Giacomo, Executive Creative Director at Tribal Worldwide São Paulo, said in a statement.

"In this campaign, we aim to remedy this by reaching the largest number of people possible, bringing awareness to the fact that with small and easy steps, we can ensure that terrible scenes like these do not happen."

"Scientists warn that in 2050 there will be more plastic in the oceans than fish in the sea," added said Sea Shepherd Founder and President Captain Paul Watson. "Sea Shepherd is committed to preventing this from happening – because if the oceans die, we die."

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
------
PBN Academy launches with a selection of simple courses on health and wellness, how to rise a child vegan, reversing type-2 diabetes with diet and more. Join free today

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day