Scottish Vegan Startup Scores Major Deal With Food Service Giant

DARING Foods has joined forces with Scotland's largest foodservice provider, Brakes, making its food available to more than 8,900 restaurants, cafés and hotels
Vegan burger
The startup's food will be available to thousands of eateries (Photo: DARING Food)

A vegan Scottish food startup has signed a major deal with the country's largest foodservice provider Brakes.

DARING Foods deal means its food will be available to Brakes' 8,900 customers, including hotels, schools, coffee shops, pubs, and restaurants.

The startup creates a range of plant-based foods including red meat, chicken, and fish alternatives, which are all free-from palm oil, genetically modified organisms, hormones, and antibiotics.  

Vegan on the rise

"Daring Foods will be an exciting addition to our range. Vegan and plant-based products are on the rise, and we want to continually offer our customers innovative products that meet current market trends. Daring Foods' products will hit all mealtimes and will have extremely broad appeal," John McLintock, Operations Director for Brakes Scotland, said in a statement sent to Plant Based News.

"This is the largest vegan range we have listed from one supplier. With the expertise of Daring Foods available in terms of training and their unique point of sale and branding, this will help caterers who are struggling to find a fantastic vegan offering.

"Feedback at our recent Supplier Showcase was fantastic and we look forward to working with DARING to grow demand."

Andrew Ross
DARING Foods founder Ross Mackay

'Phenomenal demand'

"This is just the beginning. The response to our products has been phenomenal – even the most militant meat-eaters struggle to tell the difference," DARING Foods founder, Ross Mackay, added.

"Plant-based options aren't just for alternative cafes anymore. They are for everyone and this distribution deal proves this.  

"We are pleased to work with Brakes Scotland and our other partners to distribute our products across Scotland. The more people who try our food, the easier it will be to dispel myths and challenge norms. Plant-based eating isn't going away, and neither are we."

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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