Vegan Saudi Prince Who Wants To End Factory Farming Invests in Plant Based News

The Prince has spoken out about his commitment to creating a more ethical world
Prince Khaled wants to reduce animal suffering

Saudi Prince Khaled bin Alwaleed bin Talal has invested in Plant Based News.

The partnership is one of many formed by the vegan Prince in pursuit of his ambition to end factory farming.

Several weeks ago, his investment company KBW Ventures was part of a cohort that pumped $17 million into high-tech cultured meat company Memphis Meats. Last week it was announced that he has joined the board of directors at startup Hampton Creek which makes a wide range of plant-based foods.

He has also injected cash into green energy.

'Beautiful'

PBN currently has a global weekly reach of around five million people, sharing vegan-interest content including articles, original videos and interviews.

According to the Prince, it is a 'beautiful platform for helping people to understand exactly what a plant-based diet is, and what that means for animals'.

He adds: "It was a good medium for myself to partner with two talented individuals.

"I truly believe we share the same passion for ending factory farming, as well as giving people alternative ways to improve their nutrition and change their eating habits."

Information

Prince Khaled believes the site offers valuable insight into animal agriculture and farming.

He says: "Even more importantly, I thought Plant Based News offered a better way for people to understand what was happening in the traditional agricultural sectors.

"Are the meat and dairy industries struggling? Let's just report the facts to people and have them decide for themselves."

Mainstream

He also believes there is space to report the news often missing from mainstream media outlets.

"You won't find the New York Times or the Washington Post talking about what the US Ag-Gag law is - but you will find us talking about it, and what it means for animals and for your health as an individual."

Robbie Lockie and Klaus Mitchell are the Co-founder and Founder of PBN

PBN

Originally started by Klaus Mitchell in 2015 as a social media project, Robbie Lockie came on board in 2016 to help grow the audience. In February of this year, the company was registered.

Founder Klaus Mitchell says: "While it’s great that the sharing of information online is more democratic, it can be difficult to ascertain what is credible.

"We provide fact-based, balanced information. Readers and viewers can come to us to find news about the impact a plant-based diet can have on our health, animals, and the environment."

Vision

Co-founder Robbie Lockie adds: "People may want to improve their health, increase their understanding of ethics or reduce their carbon footprint, but are bombarded with conflicting messages.

"We want to disrupt this conventional narrative by thwarting the misinformation shared by the powerful animal agriculture lobby."

The company, which currently employs a number of people across the US and UK, will be using the partnership to expand its operation - increasing output and reaching a wider audience.

"We want to transcend borders, languages and cultures to reach people around the world," says Lockie. 

"This is our vision."

For further information on this story, please contact maria@plantbasednews.org

READ MORE:

Saudi Prince Joins Board Of Directors At Plant-Based Startup Hampton Creek

DEBUT: Plant Based News To Make First VegFest Appearance In October

Plant Based News Nominated For Award! You Can Vote For Us Here

(c)2018 Plant Based News LTD. All Rights Reserved.
Reuse this content
PBN Contributor:

Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

Join the conversation

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

Support Plant Based News

It's World Vegan Day