Sainsbury's Is First UK Supermarket To Launch Vegan BBQ 'Ribs'

The retailer says it is 'always looking out for new ways to pioneer with its plant-based products' and is 'thrilled' to be offering its customers another vegan product
Vegan ribs
The ribs will launch instore nesxt week (Photo: Supplied)

Retail giant Sainsbury's will become the first UK supermarket to launch vegan BBQ ribs.

The Veggie Ribz by Plant Power are made from tempeh - which is created by fermenting whole beans – traditionally soya – with a live culture.

The Sweet 'n' Smoky Veggie Ribz will launch online and in 450 Sainsbury's supermarkets from May 15.

Vegan options

"We're really excited to be working collaboratively with Plant Power to bring more options to the BBQ banquet this summer," Frankie Campbell, Plant-Based  Buyer at Sainsbury's, said in a statement sent to Plant Based News.

"We're always looking out for new ways to pioneer with our plant-based products and are thrilled to offer our customers yet another delicious option to suit their lifestyles and tastes."

"We want to make the plant-based lifestyle as convenient as it is delicious, so we're really excited to be stocking our Sweet 'n' Smoky Veggie Ribz at Sainsbury's," Lawrence Hill, Founder of Plant Power, added.

"Made from tempeh, our BBQ Ribz not only taste sensational but have some great nutritional benefits too – we can't wait to hear what customers think this summer! We've been overwhelmed with the demand for our range of tempeh since we launched Plant Power into the mainstream market this year."

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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