The retail giant recently revealed that sales of its meat-free range are skyrocketing by a massive 20 percent each week.
"With over 66 million mentions of #vegan on Instagram, and an 82 percent increase in Sainsbury's customers searching for vegan products online, flexitarian and plant-based diets continue to prove their popularity across the country and Sainsbury’s latest collection of meat-free meals means there are more products than ever to experiment with," according to a statement from Sainsbury's.
"New tasty treats include the launch of Fry’s, the best-selling South African vegan brand, to UK supermarket shelves. These divine dishes include everything from smoky smooth vegan hot dogs to melt in the mouth butternut squash balls, all exclusively available at Sainsbury's."
The new options include Fry's Vegan Steak Style & Ale Pie; Fry's Vegan Sausage Roll, and The Meatless Farm Co Meat Free Mince (£3).
The UK's reported 22 million flexitarians have been cited as a major driver behind the demand - as well as the growing vegan and vegetarian populations.
"Whether it's classic British, luxurious Italian, must-have Middle Eastern, or flavorsome Thai, our new range of meat-free dishes and ingredients are sure to be popular with everyone – flexitarians, vegans and meat-eaters," James Hamilton, Plant-Based Buyer at Sainsbury's said in a statement sent to Plant Based News.
"We're dedicated to providing our customers a breadth of choice, from those who like to grab some delicious on-the-go dishes to those chefs that prefer to cook up a creation in the kitchen!"
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.