From June 21-23, the meatless butchers, located on Bethnal Green Road, will offer more than 20 plant-based products, including the store's popular vegan Shroomdogs.
According to Vegan Food & Living, James Hamilton, a buyer for the supermarket, said: "Whilst we're seeing a huge climb in sales of our plant-based foods, we know from conversations with customers that there is a sense of trepidation about cooking with them. So, our Meat-Free Butchers has been launched to encourage people to get up close to the products, try what they like and take home some valuable cooking advice and recipe inspiration.
"We have carefully selected the products on offer from the growing range of over 100 plant-based products now available at Sainsbury's, so customers are in for a real meat-free treat when visiting the butchers!"
Last year, Sainsbury's expanded its vegan and veggie range by 35 percent and revealed the sales of its meat-free range had skyrocketed by 20 percent each week.
"With over 66 million mentions of #vegan on Instagram, and an 82 percent increase in Sainsbury's customers searching for vegan products online, flexitarian and plant-based diets continue to prove their popularity across the country and Sainsbury’s latest collection of meat-free meals means there are more products than ever to experiment with," a statement from Sainsbury's stated.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Liam is a writer and poet from the north of England. His work has been featured in Gay Times Magazine, Attitude Magazine, Oh Comely, and The Huffington Post. He loves vegan mac and cheese more than anything else in the world.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.