Sainsbury's To Launch New 'Affordable' Vegan Meat Brand In Stores Across UK

The products are made by plant-based startup The Meatless Farm Co
Vegan mince from The Meatless Farm Co
The mince will launch later this month

Major supermarket Sainsbury's is launching new vegan meat products in stores across the UK this month.

The products - mince and burgers - are made by plant-based startup The Meatless Farm Co and described by the company as 'competitively priced' at RRP £3.00 and £2.50 respectively.

They are one of many recent plant-based launches for Sainsbury's, as it caters to growing consumer demand for vegetarian and vegan food.

'Vegan and unique'

"We have spent the past two years developing a product that is delicious and unique in its category," Morten Toft Bech, Founder of The Meatless Farm Co, said.

"We are entering the market at a time when demand is growing and meat-free alternatives are becoming increasingly mainstream.

"We champion texture and taste, offering an everyday solution for the UK's 22 million flexitarians wanting to still enjoy family favorite dishes but just eat a little less meat, alongside catering for vegetarians and vegans who are looking for tasty alternatives."

Vegan burgers from The Meatless Farm Co
Burgers will be priced at RRP £2.50

Vegan alternatives

Speaking about adding vegan options to its shelves earlier this year, James Hamilton, Meat-Free and Ready Meals Buyer at Sainsbury's, said: "We are seeing an increasing interest from our customers in plant-based foods, with sales of our current meat-free range growing 20 percent each week.  

"We’re always exploring new ways to offer even greater choice, quality and value."

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
------

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

(c) 2018 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day