Calgary rugby pro Nick Blevins - who adopted a plant-based diet in 2015 - has now launched a dairy alternative brand with hopes 'to change the world' with fiancé and fellow rugby star Michele Helmeczi.
The pair's dairy-free brand, Beetroot Nutrition, offers a series of vegan cheeses and yogurts.
The cashew-based range, made with easy-to-pronounce ingredients, is tailored to provide 'an abundance of mental, physical, and creative energy', according to the company website.
The 29-year-old, six-foot-two, 225-pound Canadian athlete - described by a teammate as 'one of the toughest guys' he knows - started eating plant based in 2015 to improve his performance.
While he says that at times it can be difficult to maintain his diet on the road, 'he has found ways to make it work' - and, according to Blevins, his efforts have paid off.
The rugby pro said that he 'felt amazing' after changing his diet and that his recovery time, performance, and endurance have all improved.
He added: "It's hard to explain how good you can feel until you start cutting things out of your diet.
"I was always achy and tired but now I'm 29, I honestly don’t feel 29."
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.