Rocker Jon Bon Jovi has agreed to ditch leather from his clothing line - and use a plant-based alternative instead.
Animal rights charity PETA encouraged the star, who launched his Hart N Dagger line last November, to make the move.
The $275 jeans will have a small leather alternative patch on the waistband, instead of real animal hide.
A spokesperson for PETA said: "After learning from PETA that the throats of cows used for leather are routinely slit at slaughterhouses while the animals are still conscious, Hart N Dagger—owned by rocker Jon Bon Jovi—acted swiftly to replace all the animal skins used in its clothing line with innovative and trendy vegan versions instead.
"A box of delicious cow-shaped vegan chocolates is on its way to thank the company for its compassionate decision."
PETA Executive Vice President, Tracy Reiman, added: "Animals are no longer livin’ on a prayer, thanks to Jon Bon Jovi.
"Every day, PETA hears from shoppers who are looking for vegan-friendly retailers, and Hart N Dagger now fits the bill by agreeing to use only high-quality vegan leather on its denim. And compassionate consumers are applauding the move.”
PETA is continuing to campaign to encourage a number of other retailers to make the switch to cruelty-free fabrics, including Lucky Brand, True Religion and Levi’s.
Bon Jovi did not comment on whether he would stop wearing leather himself.
Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.