RIDICULOUS: Company Markets Pink Cow Hutches For Breast Cancer Awareness

The pink plastic crates are supposed to raise awareness for breast cancer
The crates are supposed to raise awareness for breast cancer (Photo: Hutches for Hope)

A company that makes hutches for calves has partnered with the National Breast Cancer Foundation to make pink hutches for Breast Cancer Awareness Month.

In a campaign called 'Hutches for Hope', company Agri-Plastics has made pink plastic crates for baby calves to be shoved into after being taken away from their mothers.


This is blatantly ironic, considering that research shows that consuming meat and dairy products increases one's risk of developing breast cancer.

Dr. T. Colin Campbell summed it up:"[N]o chemical carcinogen is nearly so important in causing human cancer as animal protein."


Animal rights charity PETA addressed the stunt in a blog post, saying: "So the Agri-Plastics sales strategy goes something like this: Buy pink plastic crates, use them to kidnap babies from their mothers for a product that actually promotes cancer in humans, and then we’ll donate money to an organization that will waste it killing more animals and not doing a damn bit of good. But do it because it’s pink!

"I’m not sure what’s more insulting: the fact that this company is hawking carcinogens and cruelty for breast cancer awareness or the fact that it doesn’t think women will be smart enough to see past the color pink."


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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica

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