EXCLUSIVE: Leonardo DiCaprio's Plans To Make Vegan Burgers Mainstream

The Hollywood star wants to bring plant-based patties to the masses
Actor Leonardo DiCaprio at an event
Hollywood actor Leonardo DiCaprio (Photo: Sebbi)

The plant-based Beyond Burger - which is set for major global expansion this year - boasts some high profile investors, including Hollywood heavyweight Leonardo DiCaprio.

As reported by Plant Based News, the star officially invested in tech startup Beyond Meat in September last year.

At the time, the eco-conscious celebrity - who also executively produced environmental documentary Cowspiracy - said shifting from animal meat to plant-based meat is 'one of the most powerful measures someone can take to reduce their impact on our climate'.

Vegan?

While Leonardo DiCaprio is not vegan himself, Cowspiracy and What the Health Co-director Keegan Kuhn told PBN that the actor has ditched beef after watching Cowspiracy in a bid to reduce his carbon footprint.

He said: "Obviously I want people to go 100 percent vegan - I think that's where we're going to see the greatest benefit to the planet, the animals, and to human health, but if they just make one step, one takeaway, that's great and I encourage that.

"So not knowing DiCaprio's personal life, not knowing his background, not knowing enough about where he's at in his journey, it's hard to say [why he isn't vegan]."

 

Leonardo DiCaprio supports veganism - but is not yet vegan himself. Subscribe to PBN's YouTube Channel here

Beyond Burger

Speaking to Plant Based News, Beyond Meat Executive Chairman Seth Goldman said: "We had a wonderful meeting with Leo (DiCaprio). He loved the product. He really loved it.

"He was blown away, and it's been so fun, because it totally aligns with [his ideas]. He has an environmental consciousness about his work, and he just loved the ideas]. 

"He loved the difference between the environmental impact of our burger and a cow burger. We're working on ways to document that with him."

Loved it

Goldman also revealed that DiCaprio introduced the Beyond Burger to several of his friends who also went on to invest in the company.

"That was a real compliment," said Goldman.

"He said to a friend, 'I'm going to blow that thing up', - meaning he really wants to help us grow, which I really appreciate."

You can watch the interviews with Seth Goldman on YouTube here

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PBN Contributor:

Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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