A record number of people signed up for Animal Aid's Vegan Pledge this year.
The initiative - run by the UK-based animal protection group - takes place over a 30-day period in June. Non-vegans are encouraged to try veganism, and are provided with all of the information that they need to adopt a plant-based diet for the month, and beyond.
The pledge, which traditionally runs in November, was moved to June for the first time ever this year. A total of 3,764 people signed up to take part.
In a statement to Plant Based News, Animal Aid Campaign Manager, Tod Bradbury, said: " We are absolutely ecstatic at the sheer number of people who signed up to the Summer Vegan Pledge – it was the most successful Animal Aid pledge to date.
"Adopting a plant-based diet has never been easier; we are seeing supermarkets, restaurants and other such places adding vegan products and options seemingly on a daily basis.
"Not to mention, a vegan diet is kinder to animals, better for the planet and is also healthy. There is really no downside."
Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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