Rebel Kitchen Releases New Mylk: 'It Tastes Just Like Dairy'

The latest mylk is one of many new innovative vegan releases
The mylk is divided into skimmed, semi skimmed and whole - just like dairy milk

Coconut milk specialist Rebel Kitchen has released a new plant-based mylk.

According to the company, the drink 'tastes just like dairy milk'.

Like dairy, it comes in three varieties, skimmed, semi-skimmed and whole - and the packaging, with red, green and blue markings, corresponds to its dairy-based counterparts.

The amount of coconut cream in the milk determines the variety.

The mylk, which is available now in the chiller department in Waitrose, is made from a base of Himalayan salt, brown rice, cashews and nutritional yeast.

'Next step'

Adam Thompson, Commercial Director at Rebel Kitchen, said: "We believe this is the next step in innovation for the free-from milk category. 

"Never before have consumers been able to shop this category like the traditional dairy aisle. We see Mylk as a contender for dairy sales.

"This is a fast-growing category with plenty of potential, in 2002 milk alternatives sales were only five per cent of those of cow milk’s – by 2021 they will be 20 per cent."

READ MORE:

New Plant-Based Milks 'Represent Far More Dangerous Competition To Dairy Milk'

Global Plant Milk Market Set to Top A Staggering $16 Billion in 2018

ASA Rules Go Vegan World Advert Can Call Dairy Inhumane

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