Coconut milk specialist Rebel Kitchen has released a new plant-based mylk.
According to the company, the drink 'tastes just like dairy milk'.
Like dairy, it comes in three varieties, skimmed, semi-skimmed and whole - and the packaging, with red, green and blue markings, corresponds to its dairy-based counterparts.
The amount of coconut cream in the milk determines the variety.
The mylk, which is available now in the chiller department in Waitrose, is made from a base of Himalayan salt, brown rice, cashews and nutritional yeast.
Adam Thompson, Commercial Director at Rebel Kitchen, said: "We believe this is the next step in innovation for the free-from milk category.
"Never before have consumers been able to shop this category like the traditional dairy aisle. We see Mylk as a contender for dairy sales.
"This is a fast-growing category with plenty of potential, in 2002 milk alternatives sales were only five per cent of those of cow milk’s – by 2021 they will be 20 per cent."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.