New Radio Advert Urges Public To 'Go Vegan' For New Year

The public service announcement was produced by vegan advocate Kimberly Elise working in collaboration with animal rights organization PETA
Vegan advocate Kimberly Elise
Vegan advocate Kimberly Elise (Photo: PETA)

A new radio advert calls on the public to go vegan in the New Year.

The public service announcement was created by online personality Kimberly Elise, who's best known for her NAACP Image award–winning performances in projects including For Colored Girls, Diary of a Mad Black Woman, and Soul Food, as well as her popular website KimberlyElise.com.

The PSA will air on LA radio station KRRL-FM until December 31. The group will also run Elise’s PSA on radio stations in New York and Washington, D.C.

In it, Elise says: "Do you know what medicine can reverse heart disease, curb obesity, ward off cancer, and keep you going strong? VEGAN FOOD." She adds: "Stock your shelves with fruits, veggies, and grains, and try those veggie burgers and sausages you've seen on grocery store shelves! Live the healthy life you deserve - go on, try it!"

Kimberly Elise on veganism

Veganism and African-American communities

The advert was created in collaboration with vegan charity PETA, which said: "African-American communities and low-income neighborhoods are often disproportionately affected by a lack of access to healthy, fresh food.

"But popular vegan restaurants in the Los Angeles area include Inglewood's Stuff I Eat, which prides itself on its 'transitional menu' aimed at helping diners embrace vegan meals, and there’s a catering company called Compton Vegan.

"On average, vegans are significantly leaner than meat-eaters and that the consumption of meat and other animal-derived products has been conclusively linked to an increased risk of suffering from heart disease, strokes, diabetes, cancer, and obesity.

"Vegan eating is also an excellent choice for people who suffer from digestive problems if they consume cow's milk - a condition affecting 70 percent of African-Americans."

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
------

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day