North America-based Mexican-style chain restaurant QDOBA will now offer a discount to those purchasing meatless meals.
Customers who load their salads or bowls with toppings like rice and beans, instead of meat and seafood, can now save roughly $0.60 per meal, depending on location.
The company is calling this discount program the 'Vegetarian Tier Initiative'.
President of Marketing Jill Adams said: "We received feedback that our
vegetarian guests thought our pricing structure didn't meet their needs."
Adams also told VegNews that 'it made sense to roll out a tier that accommodates our guests who don’t select a protein option'.
Apparently, the fact that the company does not class legumes as a protein - when black beans, for example, contain more protein per calorie than beef - is working in the favour of those who don't eat meat.
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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