The chalkboard sign, outside the city's Royal Oak Pub, said 'Turning vegan would be a big missed steak'.
This anti-vegan stance has led some to accuse the pub of not caring about animal welfare.
"They don't seem to care much for animal welfare. Not that I don't have a good sense of humor but the vegan joke is one way to turn away a lot of customers. Just checked on Facebook... it's spread far and wide around the area, Shame that I'll just have to go elsewhere from now on," one reviewer wrote on Facebook.
But the pub denied these accusations.
"Thanks for the comments, the play on words that was used tells nothing about what I think or do for animal welfare!" a representative replied to the post. "We love the growing vegan movement. Spoiler- we will be using lettuce in a pun next week."
The sign has caused disagreements between some vegans themselves - with some advocate saying complaining about these kinds of jokes is ineffective when it comes to promoting the movement.
"When people make these kinds of jokes, and either don't know about or don't care about the suffering animals go through before ending up on a plate, it can be really angering," one vegan said.
"It can seem like they are laughing at the animal suffering. But I don't think people are necessarily thinking about it like that. When vegans get really angry about this kind of thing, it's too easy for the focus to shift away from animal exploitation and to shift onto how easily annoyed vegans are."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.