Prada Reports Massive Drop In Leather Sales

Luxury fashion brand reports a 22% reduction in leather sales, while other brands switch to more ethical materials.

Fashion brand Prada has reported a 22 per cent drop  the in sales of its leather items for the first half of 2016. 

The Italian-based luxury fashion company is facing decreased sales of 15 per cent worldwide. 

Prada recently released two leather handbags – Prada Cahier and Miu Miu Dahlia – but still failed to capture consumer interest. 

Animal-free

Meanwhile, brands such as like Aritzia, Armani, Vagabond and Hayden-Hartnett are opting for more ethical materials, and textile producers are innovatively creating animal-free leather from kombucha, mushrooms and pineapples.

Thanks to VegNews for breaking this story

READ MORE:

Innovations In Vegan 'Leather' Means Global Market Will Hit $85 Billion by 2025

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