An initiative launched by EDITION Hotels aims to make the luxury chain single-use plastic free by the end of 2019 - and spark a movement among hoteliers the world over.
The initiative - coined 'Stay Plastic Free' - was sparked by Vice President of Brand Experiences Ben Pundole, who was inspired by a growing anti-plastic movement.
Primary goals of the program include a 90 percent reduction in single-use plastic at EDITION Hotels by year's end, complete elimination in 2019, and a positive influence extending to the hotel industry and beyond.
'Stay Plastic Free' will keep a running list of providers to help other hospitality companies transition away from single-use plastic and toward a more sustainable future.
EDITION will also make an expository short film highlighting the single-use plastic problem, and lead a campaign committee of major hotel representatives aimed at solving it.
Pundole anticipates that the most significant hurdle to overcome will be persuading hotels to change their practice, despite the associated increase in cost.
Pundole remains hopeful about the project in light of customer support, and a greater shift toward more sustainable industries.
He said: "Until very recently, this kind of initiative didn’t happen in the luxury space and it's only just beginning.
"I think it really helps that luxury brands like Gucci have committed to being a lot more sustainable.
"There's been a kind of conscious approach to next steps from companies that you never thought you'd see doing this."
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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