Plant-based food tech startup Impossible Foods has rolled out its first non-burger product in Chicago, dubbed the 'Impossible Taco'.
The second generation of the vegan Impossible food items - the Southwest Impossible Taco - is part of a collaboration with restaurant Tallboy Taco.
The Silicon Valley startup is known for its Impossible Burger, a plant-based patty made from all-natural ingredients that resembles meat in all aspects - but uses 95 percent less land, 74 percent less water, and creates 87 percent less greenhouse gas emissions than meat.
The Impossible Taco comes served in a house-made hard shell and is topped with shredded lettuce, pico de gallo, and salsa arbol.
The innovative item, which is available for a limited time and costs $12 for a pair, is one of the first non-burger uses of the Impossible Meat product in Chicago.
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Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
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