A US food delivery service has teamed up with plant-based startup New Wave Foods.
Veestro.com delivers plant-based meals (in eco-friendly packaging) across the US.
Now New Wave Foods' Plant-Based Shrimp will be available to order as part of a Jambalaya ready meal.
New Wave Foods was founded towards the end of 2015, after Co-founders Dominique Barnes and Michelle Wolf were accepted to develop plant-based seafood alternatives at Indie Bio, the world's largest biotech accelerator.
According to New Wave Foods: "We’ve always looked to the ocean for product inspiration.
"Our shrimp is made from natural and sustainable ingredients like algae and plant proteins.
"It's easy to include in dishes you eat every day."
According to media reports, the product is starting to gain traction, despite mainly being available in eateries on the west coast.
There has been a largely positive reaction to the vegan-certified shrimps, with the San Francisco Chronicle saying: "[They are] a recipe of pea protein, algae oil and alginate, a thickener...its shrimp flavoring, though certified vegan, gives it a convincing seafood flavor and aroma. For vegans, folks with shellfish allergies and parents planning a kosher bat mitzvah, so far so good."
New Wave Foods has received questions on it social media platforms about when the raw ingredient (not in the jambalaya ready meal) will be more accessible to purchase.
The company says it is 'continuing to work hard to make [the product] available to everyone'.
Maria is a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.