Plant Based Russian Entrepreneur To Revolutionize Vegan Scene In India

The businesswoman wants to make veganism mainstream
‍The businesswoman - and former model - is set on making veganism a global movement (Photo: Instagram)

A Russian entrepreneur plans to revolutionize the vegan movement in India by bringing plant-based snacks to the country.

Former model Elena Shifrina, a vegan herself, will be introducing her company's BioFoodLab healthy snack bars to the Indian market in a bid to introduce children and the general public to healthy eating.

The company, which sells 2.5 million bars a month in Russia, produces snacks which only contain fruits, nuts, berries, and spices - and no additives or preservatives.

Shifrina has so far expanded her business venture in the UK, UAE, China, Saudi Arabia, Kuwait, and Japan.

The plant-based bars will soon be hitting the Indian market (Photo: Instagram)


Discussing her vegan diet, the 34-year-old businesswoman told news outlet the Hindustan Times: "I don’t understand why we need to kill animals, if everything that our body needs can be found in plants?

"Stereotypes about proper nutrition still exist.

"People have queries on what they should eat and why. We offer ideas and solutions to them."


Shifrina, who opened BioFoodLab in 2012 after noticing the lack of all-natural vegan snacks in Russia, is now turning to India to branch out.

She says: "The Indian market is particularly appealing to us for many reasons – its large number of vegetarians, the value Indians place on animal life, and the increasing economic relations between Russia and India, as both the countries are leading economies of BRICS. 

"Our task is to make sure our children eat right, and to pass our experiences on to new generations."


People Are Going Bananas For This Vegan Milk Mafe From Fruit

Love Island Star Says She's Going Vegan - And Her Social Media Is Inundated

Vegan Footwear Brand To Launch Innovative Hemp Shoes To Save The Planet

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day