A Silicon Valley plant-based start-up will be launching a vegan alternative to scrambled egg within months.
Hampton Creek - whose flagship item is plant-based 'mayonnaise' Just Mayo - has based its new product, dubbed Just Scramble, on a mung bean isolate protein referred to as 'Jack'.
According to the company, Jack is 'an egg substitute that contains 20 per cent more protein than a chicken egg with zero cholesterol'.
The brand plans to use the ingredient in the development of further products.
According to Hampton Creek Communications Director Andrew Noyes, Jack has been given the Food and Drug Administration's [FDA] stamp of approval.
He said: "Hampton Creek has just been notified by the FDA that our submission for mung bean protein isolate nicknamed ‘Jack’ has been met with a ‘No Questions’ letter from the agency, meaning there are no concerns around safety and it is ‘Generally Regarded as Safe’ (GRAS).
"Jack, which our research and culinary teams also refer to as ‘magic bean’, has been in the food system for thousands of years and it’s the base ingredient for our forthcoming Just Scramble product, an egg substitute that contains 20 percent more protein than a chicken egg with zero cholesterol.”
Just Scrambled will be launched at the University of San Francisco.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.