The initiative - which was sponsored by the Physicians Committee (PCRM), a nonprofit with 12,000 doctor members - will feature bus adverts as well as additional print, radio and TV ads which will appear throughout September and October.
The ads share hard-hitting messages, including 'Bacon and other processed meats can cause colorectal cancer', and 'Bacon can bite you back'.
"The colorectal cancer rate for African Americans in the District is nearly triple that for whites - 59.1 versus 22.1 per 100,000," said PCRM. "Similarly, the incidence of colorectal cancer in Ward 8 is roughly three times higher than in Wards 2 and 3.
"The campaign aims to reach the entire District, but additional ads target the wards hit hardest by colorectal cancer."
"D.C. hospitals can help patients, staff, and visitors prevent colorectal cancer by banning bacon and other processed meats," added Physicians Committee President Neal Barnard, M.D., F.A.C.C.
"As places of healing, hospitals should break up with bacon, just like they dumped cigarettes a generation ago."
Find out more about the Break Up With Bacon campaign
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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